In 2020, Orwell Participations is :
https://www.youtube.com/watch?v=MotOiYoTP48
Orwell Participations
French E-commerce group specialized in Pets & Outdoor
Identity
- A unique application suite
- 10,000 m2 of logistics platform
- + 60 employees
- 4 websites of online sales
- 1.5 million customers, French leader in kennels and wooden doghouses
« Be yourself , everyone else is already taken » – Oscar Wilde
In a few words?
Orwell Participations is an independent French e-commerce group specialized in pet supplies and related outdoor products, headed by Gautier Moulard, an Arts et Métiers engineer.
As a group on a human scale, its vocation is to ensure the long-term development of each of its subsidiaries while respecting their identity, their heritage and their know-how.
To date, the group is the only player specialized in pet supplies and present simultaneously in five major sectors.
- Online distribution of pet products in B2C via the generalist website www.lafermedesanimaux.com (Livepoint)
- Distribution of technical accessories for animals in B2B and B2C via www.polytrans.fr (Polytrans)
- The manufacturing of accessories (kennels, dog houses, saddlery, agility) for animals in B2B via www.difac.fr (Difac)
- E-commerce logistics specialized in B2C (Polylog)
- Insurance for dogs and cats in B2C via www.petcare-family.com (Petcare Family)
- Web solutions for animal professionals in B2B via www.vet-square.com (Vet-Square)
The group’s positioning, the transversality of its businesses (distribution and manufacturing of products and services for pets), and its technological tools developed internally, make the group unique on the market.
The history of the Orwell Participations group
« As for the future, your task is not to foresee it, but to enable it » – Saint- Exupéry
The spirit of the group
Orwell has created a family spirit that always favors a long-term vision.
The group’s vocation is to ensure the development of each of its subsidiaries while respecting their identity and autonomy by providing them with all the resources necessary for the creation, manufacture and selective distribution of their products.
It is through their products and brands that our subsidiaries become ambassadors for animal welfare.
They make a point of optimizing tools, methods and processes in order to maximize the profitability of their operations and ultimately finance their development and ensure their sustainability.
Values
The success of a project comes, above all, from the women and men who create and manage companies.
We believe that a modern and innovative company is a company that listens to the well-being of its employees.
At Orwell Participations, there are 3 fundamental values that are shared by all. These three axes are the pillars of our performance and our sustainability.
”Beeing CREATIVE and innovative
Creativity and innovation are in our genes. Over time, they have ensured the success of our structures and established their legitimacy. As the foundation of our subsidiaries, this creativity-innovation tandem is at the core of a delicate equation: renewing our offer and being resolutely turned towards the future, while respecting the past.
”OFFERING excellence
Within the group, there is no compromise on quality. We embody the world of craftsmanship and commerce at its noblest, we pay meticulous attention to detail and perfection: from product to service, it is in this quest for excellence that we cultivate our difference.
”CULTIVATING the entrepreneurial spirit
The group's decentralized organization is agile and encourages efficiency and responsiveness. It stimulates individual initiative by entrusting significant responsibilities to each person. Our entrepreneurial spirit facilitates risk-taking and encourages perseverance; it requires a pragmatic mindset and an ability to mobilize teams by driving them towards ambitious goals.
Strategy
Orwell Participations is positioned in markets requiring strong product expertise and an flawless experience.
We work to offer all our customers a complete range of products and a constantly improving quality service.
Our ultimate goal is to offer efficient and user-friendly websites that are leaders in their sector.
To achieve this goal, we have developed a corporate application suite that we deploy in our various subsidiaries to optimize their performance :
- BABEL : Customer relationship optimization, telephony management, IVR
- PATATOR : Marketing optimization, CRM, Scorecard, webmarketing…
- MALABAR : Logistics, purchasing and transport optimization…
- NAPOLEON : Servers and Website Management…
- SQUEALER : Financial optimization, exports, management control…
- DOMINO : Project management, tasks, appointments, idea boxes, innovation…
- WHYMPER : Human resources management…
In addition, the group implements and deploys an operating model based on six pillars.
« The real riches are the methods » – Nietzsche
The team
Gautier Moulard embarked on the adventure of entrepreneurship in 2006, after an engineering degree and a first professional life in web marketing.
He develops content sites with a high audience (cab.fr / ski.fr / sos-nounou.fr), monetizes them before selling them in 2009.
In 2009, he created a call center and worked on omni-channel issues, which were already present at the time, until its sale at the end of 2011.
From December 2011 to September 2012, Gautier works as an independent consultant for e-retailers in the Rhône-Alpes region. He accompanies them on issues of organization and performance optimization.
It is at the end of 2012 that Gautier embarked on the adventure of E-commerce.
Passionate about innovation, he combines his permanent desire to undertake and one of his interests: e-commerce. Noting that the E-commerce industry is already very competitive, he quickly concludes that the future will be either Amazon or vertical sites specialized on a market and/or with an important part of “Homemade” products.
The project takes shape during an interaction between friends when the subject of feeding the house cat is brought up! “Few nutritional advices for new cat owners”, “a myriad of food brands”, “The bags of kibble weigh a ton and I’m tired of putting them in the trunk when I go to the garden center”…
The consumer needs a personalized quality advice according to his pet and not to spend 2 hours reading the analytical composition of the 200 brands on the market. Moreover, if he can avoid carrying kilos during his daily purchases, he might as well not deprive himself and buy online.
Faced with this simple observation, Gautier launched its first online sales site: lafermedesanimaux.com. It was a great success, and it’s just the beginning.
Orwell Participations is also the story of a close-knit team!
In 2017, Gautier was joined by Sylvain Royer, a graduate of a master 2 in marketing and communication and immersed in the world of e-commerce since...1999. Sylvain is convinced of the relevance of the e-commerce development model by acquisition and mutualization of means. After more than 15 years spent in the garden and do-it-yourself world, the animals (and Gautier!) welcomed him with open arms. Together, they raised funds in record time to finance the first acquisition.
Even before Sylvain's arrival, Gautier has been supported since the beginning by Alexis Perrin. Alexis joined the adventure during his end-of-study internship in 2015. Graduated with a Double Master 2 - A.I & Machine Learning, he has since become the CTO of the Group.
With their experience in e-commerce, they gave birth to the Orwell Participations group, which naturally positioned itself on a build-up strategy with the avowed ambition of combining significant size and attractive profitability profile, an atypical equation in French e-commerce.
« The important thing in Life is not triumph, but the struggle » – Pierre de Coubertin
Our brands
A selection of more than 7,000 premium products to take care of all your furry, feathered and even scaly animals.
From the subscription service (Pass Liberté) to personalized advice for each animal, Lafermedesanimaux.com is much more than an online pet store.
Since 1984, the French specialist in dog sports offers a wide choice of more than 6,000 products to delight your four-legged friends. You will find all the necessary accessories (harnesses, leashes, treats, clothes…) to share with your pet all the stages of its life.
French manufacture (in Moselle) of kennels, hen houses and saddlery unique in its kind. Difac accompanies all the professionals of the pet shop thanks to its know-how tested for more than 30 years.
Pet insurance offering an exclusive formula managed 100% online. Reduce your veterinary expenses by protecting your favorite pets.
Software solution and online appointment booking website for veterinary practices. Simplification of clinic management and patient relations.
Join us!
If you are reading this text, it is very likely that the group interests you.
It’s a good thing you’re interested in us too!
If you are looking for a job or an internship, and are interested in digital technology, then the Orwell Participations team is waiting for you!
If today Orwell Participations is one of the French leaders in online sales of pet products, it’s because we trust our passionate and enthusiastic employees.
Only the talent, ideas and motivation of each individual are important, in order to implement tomorrow the ideas and vision we have today.
You think you are aligned with our values? Let our team know that you want to join us by sending an email + CV via this form.
Marketing, IT, Customer Relationship Management, Supply chain, HR, Finance,…join us in the strong growth of our group!
Press
Contact
Where are we?
2, place Jean Jaurès 42000 SAINT-ETIENNE
